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HypnoFit® Business System
Introduction
Welcome from Helen! (4:26)
Course Format
The 4 B's of a Successful Business
Introducing the 15 Steps
Bonus Resources
How I Made $165,000 In My First Year Of Hypnotherapy (56:54)
Funky Freebie Builder
Ultimate List Building Guide For Wellness Experts
9 Ways To Get More Hypnotherapy Clients
Energetics of Client Attraction
Step 1: Business Basics
Business Basics (29:51)
Financials
HBS Actions: Module 1
Checkpoint: Module 1
Webinar 1 - Business Basics (72:37)
Step 2: Business Success Mindset
2 Keys to Mindset Success (5:58)
HBS Actions: Module 2
Checkpoint: Module 2
Webinar 2 - Business Success Mindset (46:34)
Demo 1: Rewriting Your Money Story - Vanessa - Gold Coast Australia (8:06)
Step 3: 7 Steps to an Easy Business Plan
Before you start: Create a Vision with Clarity (16:12)
1. Declare what you want
2. Determine your monthly revenue target
3. Do a reality check
4. Identify the strategies to move you towards that target
5. Identify what you need to stop doing
6. Define your daily clarifying question
7. Review every 3 months
HBS Actions: Module 3
Checkpoint: Module 3
Webinar 3 - 7 Steps to Create Your Business Plan (55:10)
Step 4: Create Your Success Schedule
Structures Create Freedom
Create Your Success Calendar (18:44)
Going from Just Surviving to Living with Purpose
Energy Audit
HBS Actions: Module 4
Checkpoint: Module 4
Webinar 4 - Your Success Diary (36:02)
Step 5: Standing Out From The Rest
Define Your Niche (12:45)
Create Your Elevator Pitch
HBS Actions: Module 5
Checkpoint: Module 5
Webinar 5 - Standing Out From the Rest (46:20)
Step 6: 9 Ways to Reach Your Target Market
9 Ways to Reach Your Target Market (32:02)
1. Create flyers or post cards
2. Network with local practitioners & business owners
3. Do public talks
4. Join networking groups
5. Write an article for the local papers
6. Be on radio
7. Exhibit at health & wellness exhibitions
8. Make up an 'A Frame sign' (sandwich board)
9. Launch a website
HBS Actions: Module 6
Checkpoint: Module 6
Webinar 6 - 9 Ways to Reach Your Target Market (58:32)
Step 7: Website & Landing Page Musts
About Websites & Landing Pages (19:40)
Create your Website
10 Must Haves for Websites & Landing Pages
Create your Landing Page
Advanced Online Business Building Strategies
HBS Actions: Module 7
Checkpoint: Module 7
Webinar 7 - Website & Landing Page Must Haves (41:12)
Step 8: 7 Steps to Create Your own eBook
Why Write an eBook? (10:02)
7 Steps to Create your Own eBook
HBS Actions: Module 8
Checkpoint: Module 8
Webinar 8 - 7 Steps to Create Your Own Ebook (23:42)
Step 9: Hypnofit Client Magnet System
Hypnofit's Targeted Referral System (34:28)
Turning Leads into Clients
From a Lead to a Raving Fan
The Marketing Funnel
HBS Actions: Module 9
Checkpoint: Module 9
Webinar 9 - The Hypnofit Client Magnet System (65:02)
Step 10: Sell Without Being Salesy
About Selling with Integrity (14:28)
1. Speaking to your Lead in the First Instance
2. At the Free Consultation
3. Handling Objections (93:12)
HBS Actions: Module 10
Checkpoint: Module 10
Webinar 10 - How to Sell Without Being Salesy (62:19)
Demo 1: How to Sell Programs - Magdalena - Gold Coast Australia (11:41)
Demo 2: How to Sell Programs - Col - Gold Coast Australia (19:22)
Step 11: Create Life Changing Programs that Sell
Creating your Framework (26:44)
Framework Structure
8 Steps to Creating your Programs
Program Summary Example
HBS Actions: Module 11
Checkpoint: Module 11
Create Life Changing Programs Workshop Recordings (233:10)
How To Create Programs For Your Hypnotherapy Clients (35:07)
Step 12: Keep your Clients Coming Back
Maintenance Sessions (26:15)
Newsletters
Blogs
Vlogs
Email Auto-responders
Social Media - Facebook
Online video
Article Writing Formula
HBS Actions: Module 12
Checkpoint: Module 12
Webinar 12 - Keep Your Clients Coming Back (62:41)
Step 13: Become the Expert
Becoming the Expert (27:00)
Public Speaking
Sell First - Do Later
Webinars
Media
HBS Actions: Module 13
Checkpoint: Module 13
Webinar 13 - Become the Expert (59:25)
Step 14: Speaker Secrets
Benefits of Public Speaking (26:50)
Before the Event
At the Event
Physical Gestures
Stories
Powerpoint / Keynote Slide Tips
Speaker Secrets
HBS Actions: Module 14
Checkpoint: Module 14
Webinar 14 - Speaker Secrets (65:08)
Step 15 - Free Publicity
How the Media Works (23:52)
Your Value to the Media
Valuable News Stories
Your Press Release
Elements of a Great Press Release
Sample Media Release
HBS Actions: Module 15
Checkpoint: Module 15
Webinar 15 - Free Publicity (61:15)
Where to next?
HypnoFit® Certification
Request listing on HypnoFit® website
Download HypnoFit® certification badges
Bonus: Step 16 - Pivot Your Practice
Welcome (4:23)
Module 1
Module 2 (74:59)
Module 3 (75:08)
Module 4 (60:54)
Module 5 (68:04)
Q&A (70:00)
Resource: Pivot Your Practice Manual
Resource: Email templates (Care calls & Marketing emails)
Resource: Program slide decks (Days 1-5)
Resource: Slide deck templates (blank for your own use)
Resource Centre
Tough Times Never Last PT 1 - Helen Mitas Interview (8:07)
Tough Times Never Last PT 2 - Helen Mitas Interview (7:32)
Tough Times Never Last PT 3 - Helen Mitas Interview (8:10)
Interview with US Therapists Cheryl & Larry Elman (14:22)
Interview with US Therapist Ken Guzzo (15:10)
Interview with US Therapist William Mitchell (19:15)
Interview with US Therapist Scott Sandland (12:23)
Manningham Leader feature article on Helen
Hypnotherapy can defeat emotional eating: WebWire
Resolution Rescue - Women With Drive Magazine
Hypnotherapy - Women With Drive Magazine
How to ban the 'not enough time' myth - Women With Drive Magazine
Bust the booze trap - Women With Drive Magazine
No regrets Christmas Party Tips - Women With Drive Magazine
Key Numbers Report
Revenue Calculator
Success Calendar Template
Program Summary
Guide to Webinars
7 Steps to Creating an Easy Business Plan - Quick Guide
How I made $165k in my first year of Hypnotherapy (71:17)
Client Attraction (53:15)
How to sell without being salesy (93:12)
Media Release Example & Template
Client Magnet System Cheat Sheet
Scripts for Converting Leads to Clients
3 KICK ASS HABITS OF SLIM CHICKS
Ultimate List Building Guide for Experts
The Funky Freebie Builder
Q&A Webinars
Webinar - Q&A 1 (30th March 2017) (53:14)
Webinar - Q&A 2 (13th April 2017) (55:31)
Webinar - Q&A 3 (11th May 2017) (61:23)
Webinar - Q&A 4 (25th May 2017) (50:27)
Webinar - Q&A 5 (8th June 2017) (60:09)
Webinar - Q&A 6 (22nd June 2017) (35:54)
Webinar - Q&A 7 (6th July 2017) (47:36)
Webinar - Q&A 8 (20th July 2017) (42:54)
Webinar - Q&A 9 (3rd August 2017) (5:49)
Webinar - Q&A 10 (14th September 2017) (50:06)
Webinar - Q&A 13 (26th October 2017) (43:33)
Webinar - Q&A 14 (9th November 2017) (38:57)
New Webinar - Q&A 15 (23rd November 2017) (36:31)
1. Speaking to your Lead in the First Instance
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